4 ms·
Mazda is in a rather unique position where they're under the care of one of the biggest and richest automakers (Toyota), while still being "independent" and "sm
by kenhwang 3y ago
Mazda is in a rather unique position where they're under the care of one of the biggest and richest automakers (Toyota), while still being "independent" and "small" enough from a regulatory point of view to have a much more relaxed timeline for EV adoption. The Mazda-Toyota relationship could be described as a partnership, but it's probably more accurate to describe it as vassalship with Toyota being the largest and most influential shareholder of Mazda.
Their plan seems to be to let the bigger wealthier players figure it out first, because the bigger players have to because of regulatory pressure, and in the meantime they're encouraged by Toyota to work on their passion projects.