Their focus on tradition appears to be partially based on their lack of resources. They are a small company and cannot afford to invest in all the latest gizmos

Their focus on tradition appears to be partially based on their lack of resources. They are a small company and cannot afford to invest in all the latest gizmos. So they try to focus on really getting basics right. (At least thats what I have read). Unfortunately this has also led to slow advancement in their EV efforts. I would love nothing more than an all electric Mazda 3: The first car I owned and will always have fond memories for. Instead I am forced to consider Tesla and play russian roulette with their mediocre build quality and whatever nonsense Elon comes up with (touchscreen gear shifter, stupid steering wheel etc.). I'm in the market for a new car (preferably an EV) so i've been reading up on their EV efforts. It seems like their current plan is to lower their entire fleet average to meet government requirements in the short term while partnering up with Toyota to cross develop an EV powertrain. This resulted in them dropping their pickup truck, improving avg fuel economy across the lineup with better engines and then slowly introducing hybrids and then finally convert everything to EV. That MX-30 EV was super cool and I wish they had put more effort into it but it seems like that model ended up not working. Looking forward to seeing how the new version with the small rotary range extender works!