It’s less about the data specifically and what are some common add ons or ways to add additional value, knowing my target audience would be sales managers or ke

It’s less about the data specifically and what are some common add ons or ways to add additional value, knowing my target audience would be sales managers or key decision makers on the sales side of the industry. Obviously fancy dashboards are nice, and historical data is a want, but is there any other generalistic add ons one could add?