I think it needs to be combined with some judgement what you want to become also. If you just go by numbers, you can end up with something that makes more money

I think it needs to be combined with some judgement what you want to become also. If you just go by numbers, you can end up with something that makes more money for some time, but that people stops caring for. And then it will go downhill. Google's uncluttered start page was part of their brand, their legacy and origin. If they sell that out, we know there is no soul left. Edit: When Google IPO'd, the offer was for $2,718,281,828 worth of stock. That was a signal about who was in charge and it colored the company's identity. This is the opposite.