it is also about buying users for their ecosystem, "life lock in". my kid is already a microsoft user with an ms account, just because she wants to play minec

it is also about buying users for their ecosystem, "life lock in". my kid is already a microsoft user with an ms account, just because she wants to play minecraft. consider all the other usecases she will 'slide' into, because she already has that ms live/office365 account.