This is a clear departure from the old Sony. Sony used to be all about locking developers and content providers into proprietary platforms, raising platform val

This is a clear departure from the old Sony. Sony used to be all about locking developers and content providers into proprietary platforms, raising platform value through exclusives and lowering cross-platform development. They started off with cash-cows based on standards such as Trinitron and the Walkman and went cocky after the big success of going it all alone with the 'PS1' and 'PS2'. However where they were only looking at professional content, Apple one-upped them by lowering barriers for developers, opening the floodgates and lowering content prices. Is this the next step of Sony to reinvent themselves under Hirai-san? Whereas other Japanese CE companies are exiting the consumer business rapidly, Sony certainly is putting up a fight.