I think that the vast majority of people who are creating SaaS companies are not looking to improve society if it costs them money in the long run. Fortunately,

I think that the vast majority of people who are creating SaaS companies are not looking to improve society if it costs them money in the long run. Fortunately, it seems to be possible to both satisfy human greed and improve the world—if imperfectly—as a side effect. SaaS founders aren't the best people we've got, in the moral sense, but sometimes they're the best we've got, in the sense that we'll take what we get.