This is exactly right. A couple years ago I became a co-founder of sorts, supporting the technical side. I assumed all you needed was a good idea that attracted

This is exactly right. A couple years ago I became a co-founder of sorts, supporting the technical side. I assumed all you needed was a good idea that attracted users - we had that. Even though we had a working software product and demonstrable 20% MoM growth, we couldn't get investors interested. I learned (the hard way) that what you need to do is put the dollar signs in investors eyes and manipulate their greed in order to convince them to cough over their money. Of course, it isn't often described that way - they say things like "we need to de-risk the investment" and "expand the total available market". But really what they mean is they're only interested in businesses that are shooting for billions of dollars and have a solid plan on how to get there. If I ever go into business again, I'm staying far away from VC.