It is indeed terrible. Between GDPR banners, modals asking you to subscribe or pay before you've read a single word of a site, and ads every other paragraph, th

It is indeed terrible. Between GDPR banners, modals asking you to subscribe or pay before you've read a single word of a site, and ads every other paragraph, the "content" web on mobile is in a bad state. It's as bad on desktop, but ads, modals, and banners take up less of the available screen real estate, so perceptually it seems less annoying.