Nah. That's important, but secondary problem. Lots of companies thrive without trying to be cheapest in the market. In most markets there is "expensive", but q

Nah. That's important, but secondary problem. Lots of companies thrive without trying to be cheapest in the market. In most markets there is "expensive", but quality option and then there is a cheap option that everybody knows may be less quality. Companies make these choices all the time and those more expensive options are still successful. And Cisco is actually positioned as an expensive option. For decades in many segments of the market, Cisco was the top option that you had to pay for through the nose.