This is how bootstrappers market stuff. If we have something interesting to say, we write a blog post and plug our own product, and the blog post is usually not

This is how bootstrappers market stuff. If we have something interesting to say, we write a blog post and plug our own product, and the blog post is usually not even related to a product. That Joel Spolsky or DHH were writing their posts out of boredom, you think? People on HN, they first complain about paywalls and then about entrepreneurs mentioning their stuff. This is not exactly a place full of selfless altruist types.