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No one ordered anything. The stores didn't know about KPT. So they couldn't even take orders for it when the calls hit them. The intention of the phone-bombin
by virtualritz 3y ago
No one ordered anything. The stores didn't know about KPT.
So they couldn't even take orders for it when the calls hit them.
The intention of the phone-bombing was that the stores would order a bunch of boxes each, of KPT, so that they hit the shelves.
KPT was one of those things that as a Photoshop user, you just had to have in your toolbox at the time.
I.e. even if you just did boring graphics design or classic compositing, there was always a moment when some filter from the plugin would come in handy.
After that KPT hit a critical installed base. I.e. word of mouth and piracy did the rest as far as marketing goes.
Shelve space for software was auctioned-off at the time. Microsoft was number one in buying shelve space ofc.
The closer to the entrance of a shop (or the software area of a department store) and the higher up the shelve your boxes would end up, the more you had to pay.
Now KPT wasn't on any shelve anywhere at all when Uwe pulled this one off.
That changed after.
- b20000 3y agoso the retailers simply gave the prime shelf space to KPT because of the phone calls? i have first hand retail experience trying to get a hw product into stores and could never pull that off. i also highly doubt retailers would simply order a bunch of stuff without taking cash from customers first.
- sulam 3y agoThese kinds of guerrilla techniques can work, but they only work once or maybe a few times. I'm inclined to believe they worked at that time and in that context but you're right it wouldn't work today. If you want to read about some things that wouldn't ever work today, but that absolutely worked when they were first tried, read about Marc Benioff's guerrilla marketing for Salesforce when they were just getting started. Remember, immigration spam actually worked back in the day!