That's a problem with YouTube's business model then. If a business wants to make money, then charge for it, just as businesses have done for thousands of years.

That's a problem with YouTube's business model then. If a business wants to make money, then charge for it, just as businesses have done for thousands of years. Don't tiptoe around the issue and hide prices by presenting it as "free" and get mad when people take that literally. YouTube can very well be Premium-only and they'll see how much their service is actually worth to people.