For an anecdotal story Bingo Card Creator was a lifestyle business having a large amount of customers and a stable cash flow. Then he moved forward an SEO consu

For an anecdotal story Bingo Card Creator was a lifestyle business having a large amount of customers and a stable cash flow. Then he moved forward an SEO consultant like business model which was rather successful after making Bingo Card Creator and eventually tried to do a startup with Y combinator trying to gamify hiring but then failing (and IIRC he downsized his lifestyle during the startup) but I think he moved forward and is doing well.