Businesses have an incentive to bring down consumer surplus (or "convert" it into intangibles on the consumer side). Optimizing pricing (willingness to pay, etc

Businesses have an incentive to bring down consumer surplus (or "convert" it into intangibles on the consumer side). Optimizing pricing (willingness to pay, etc.) is in that direction. And once companies focus on profit not revenue, the equilibra forming could well show pricing more like in an oligo- or monopoly than a competitive market.