Oddly, no, as long as the product actually does what it is advertised to do, it is not false advertising. Currently, it's a misappropriation of likeness issue,

Oddly, no, as long as the product actually does what it is advertised to do, it is not false advertising. Currently, it's a misappropriation of likeness issue, which is currently a state-level civil action in some but not all states. The point of the proposed law is to make stuff like this regulated by a single, federal law instead of a patchwork of state laws.