The brand also becomes a reinforcing moat in an interesting way when you become a household name. When your employees think to themselves "I want to send a quic

The brand also becomes a reinforcing moat in an interesting way when you become a household name. When your employees think to themselves "I want to send a quick video update to team X" and they instantly default to downloading Loom, IT's decision for which vendor to buy a solution like this from is practically made for them.