Adding ingredients like salt, which are a naturally occurring substance that can positively affect the taste of a food (as well as acting as a natural preservat

Adding ingredients like salt, which are a naturally occurring substance that can positively affect the taste of a food (as well as acting as a natural preservative in some cases) is completely different than adding an artificial chemical that is designed to make the food look fresher but has no actual health or taste benefits. Also, of course we want food to taste good, that's half the point of eating and why people enjoy eating. Adding a coloring dye doesn't affect taste.