This is _the_ playbook for big, fast scaling companies...Uber subsidized every ride for _a decade_ before finally charging market price, just to make sure that

This is _the_ playbook for big, fast scaling companies...Uber subsidized every ride for _a decade_ before finally charging market price, just to make sure that Uber was the only option which made sense. While it's nice to consume the cheap stuff, it is not good for healthy markets.