"What’s the most recent site you’ve come across that you visit every week? And, how long ago did you first come across that site?" A lot of sites for me. But

"What’s the most recent site you’ve come across that you visit every week? And, how long ago did you first come across that site?" A lot of sites for me. But this is a common trap for web developers, they think everyone uses the web like they do. I never click on ads either, but clearly there are a lot of people who click on ads. The bottom line is that an Iphone / Android app is just another tool in the toolbox. In some cases people will want to use a smart phone app, in other cases people will want to use a web app. This is just like desktop apps vs. web apps. Web developers aren't going anywhere. I have never built a smart phone app, but I believe many of them (most?) still pull data from web applications. So, the difference between a purely web based app and a smart phone app is where / how you build the front-end interface.