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I mean that's why the ad revenue goes down over time. People get used to clicking the right X's and ignoring the garbage on the sides and in the margins, and be
by ToucanLoucan 3y ago
I mean that's why the ad revenue goes down over time. People get used to clicking the right X's and ignoring the garbage on the sides and in the margins, and between the actual content. Less attention. The sites respond by making the ads more egregious, more numerous and even more aggressively placed but that just trains users to click out of the new ads. Just in my lifetime I've seen the amount of ads on television increase dramatically as TV dies it's own similar death.
Techy people will just install blockers which is arguably better for the advertisers, since they're at least stating outright (forcefully) that they don't want ads. That means we don't download the ads and the ads don't register an impression for us because most good adblockers also block trackers. But these people who just raw dog the internet and just walk right by? They're the ones truly decimating the value of advertising, and bless em for it.
There is no win condition for the advertisers in this. None. And that's shown by how aggressive and desperate they've become for even an ounce of attention. The entire pivot to video fiasco happened because advertisers wanted video ads, because making loud, stupid, brightly colored bullshit is the only tried and true way to get attention anymore.
And I'm sorry but anyone still paying for television at this point, YouTube or otherwise, is a sucker. You are paying for (probably) the largest display available in your home to at best, 2/5 of the time bombard your senses with an assault of garbage, between entertainment. Entertainment that can be had much cheaper, without the assault elsewhere with basic technology. And if that's fine with you then by all means, it ain't my money, enjoy yourself but I cannot put myself in your shoes and make it make sense to me.
- zem 3y agoCory Doctorow had a superb piece on our "immune system" for ads: https://locusmag.com/2018/01/cory-doctorow-persuasion-adaptation-and-the-arms-race-for-your-attention/ https://locusmag.com/2018/01/cory-doctorow-persuasion-adapta...
- jowea 3y agoIs my memory fooling me but weren't the first ads already highly obnoxious? Like ads that popup a new window or were flashing and stuff?,
- solardev 3y agoYeah, it's true, a lot of the early DoubleClick ads were atrocious popups and tower banners with animated GIFs and fake marquees