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I really wonder how much of this effect is a generation gap. I see one commercial and it drives me nuts, but my parents don't even seem to notice them. Then aga

I really wonder how much of this effect is a generation gap. I see one commercial and it drives me nuts, but my parents don't even seem to notice them. Then again I have dev coworkers who're younger than me and go like "I should really get adblock at some point" while staring down pages full of pop-ups and animated crap. Guess you really can develop banner blindness by attrition lol.

ToucanLoucan 3y ago
I mean that's why the ad revenue goes down over time. People get used to clicking the right X's and ignoring the garbage on the sides and in the margins, and between the actual content. Less attention. The sites respond by making the ads more egregious, more numerous and even more aggressively placed but that just trains users to click out of the new ads. Just in my lifetime I've seen the amount of ads on television increase dramatically as TV dies it's own similar death. Techy people will just install blockers which is arguably better for the advertisers, since they're at least stating outright (forcefully) that they don't want ads. That means we don't download the ads and the ads don't register an impression for us because most good adblockers also block trackers. But these people who just raw dog the internet and just walk right by? They're the ones truly decimating the value of advertising, and bless em for it. There is no win condition for the advertisers in this. None. And that's shown by how aggressive and desperate they've become for even an ounce of attention. The entire pivot to video fiasco happened because advertisers wanted video ads, because making loud, stupid, brightly colored bullshit is the only tried and true way to get attention anymore. And I'm sorry but anyone still paying for television at this point, YouTube or otherwise, is a sucker. You are paying for (probably) the largest display available in your home to at best, 2/5 of the time bombard your senses with an assault of garbage, between entertainment. Entertainment that can be had much cheaper, without the assault elsewhere with basic technology. And if that's fine with you then by all means, it ain't my money, enjoy yourself but I cannot put myself in your shoes and make it make sense to me.
- zem 3y ago
  Cory Doctorow had a superb piece on our "immune system" for ads: https://locusmag.com/2018/01/cory-doctorow-persuasion-adaptation-and-the-arms-race-for-your-attention/ https://locusmag.com/2018/01/cory-doctorow-persuasion-adapta...
- jowea 3y ago
  Is my memory fooling me but weren't the first ads already highly obnoxious? Like ads that popup a new window or were flashing and stuff?,
  - solardev 3y ago
    Yeah, it's true, a lot of the early DoubleClick ads were atrocious popups and tower banners with animated GIFs and fake marquees
freedomben 3y ago
I'm ~40 and was inundated with ads most of my life, but I still hate seeing ads. I'm more tolerant on a sports game or something for some reason, but still hate it with a passion. I pay for lots of things so I don't have to see ads. Paramount Plus started showing me ads when I paid for premium, so I cut them off. Meanwhile many people younger are a lot more tolerant. I think it really comes down to your personality and personal mental state, and maybe what you're used to already (which can change in the short term).
amerkhalid 3y ago
It has been so long since last I saw any ad on TV/videos that when I subscribed to YouTube TV a few months ago, watching ads made me nostalgic. I told my wife that I was really enjoying these ads. But after about a week it got really annoying. Now debating if it is worth keeping.
- solardev 3y ago
  Lol, you're every marketer's dream! Or were, anyway.
  - amerkhalid 3y ago
    Lol, I was actually defending ads. Like ads are perfect for taking a break to grab snacks or use restroom. Also ads provide pretty good stopping point, we are not as much binge watching TV as when on Netflix. Even when you can forward ads, it still makes you get out of the show into the real world and you realize how much TV you have been watching. Maybe Ad industry should promote these benefits, so people will hate ads less.
zem 3y ago
I'm in my 40s but I grew up in Dubai, where the tv station (there was only one each for English and Arabic content!) only showed ads between shows. I basically gave up on tv after coming to the US - there is no way I can ever get used to ads in the middle of a show.
DoesntMatter22 3y ago
I'm 41 and watch the nfl with my dad. I try to explain that we can just record it and wait 40 minutes and watch the whole thing with no commercials. Nope. He wants to look up game stats without getting spoiled and needs frequent smoke breaks. It's nearly unbearable for me. I only stick it out because he's 76
- pests 3y ago
  I agree with your dad. Ever have a favorite TV show release an episode and then you have to avoid Facebook and Twitter so you don't get spoiled?
  - DoesntMatter22 3y ago
    It's not so much that it's that he wants to follow the game as it goes as far as stats go. How many completions, ints, etc. For me I don't care so I just don't watch the game for 30 minutes or so and that's perfect. But there is no way to do what he wants without watching in real time. Miserable though for me.
    - pests 3y ago
      Stats is the game, for some.
icelancer 3y ago
It blows my mind how many of my employees and co-workers don't have uBlock Origin or even ABP installed. I'm 40 years old and have had an adblocker installed for as long as they've been around, and I'd guess over half of the mid-20 year old developers, analysts, content creators, and customer service people who work for me have never heard of it or used an adblocker. Not sure how you survive the Internet these days without one.

ToucanLoucan 3y ago

I mean that's why the ad revenue goes down over time. People get used to clicking the right X's and ignoring the garbage on the sides and in the margins, and between the actual content. Less attention. The sites respond by making the ads more egregious, more numerous and even more aggressively placed but that just trains users to click out of the new ads. Just in my lifetime I've seen the amount of ads on television increase dramatically as TV dies it's own similar death. Techy people will just install blockers which is arguably better for the advertisers, since they're at least stating outright (forcefully) that they don't want ads. That means we don't download the ads and the ads don't register an impression for us because most good adblockers also block trackers. But these people who just raw dog the internet and just walk right by? They're the ones truly decimating the value of advertising, and bless em for it. There is no win condition for the advertisers in this. None. And that's shown by how aggressive and desperate they've become for even an ounce of attention. The entire pivot to video fiasco happened because advertisers wanted video ads, because making loud, stupid, brightly colored bullshit is the only tried and true way to get attention anymore. And I'm sorry but anyone still paying for television at this point, YouTube or otherwise, is a sucker. You are paying for (probably) the largest display available in your home to at best, 2/5 of the time bombard your senses with an assault of garbage, between entertainment. Entertainment that can be had much cheaper, without the assault elsewhere with basic technology. And if that's fine with you then by all means, it ain't my money, enjoy yourself but I cannot put myself in your shoes and make it make sense to me.

zem 3y ago
Cory Doctorow had a superb piece on our "immune system" for ads: https://locusmag.com/2018/01/cory-doctorow-persuasion-adaptation-and-the-arms-race-for-your-attention/ https://locusmag.com/2018/01/cory-doctorow-persuasion-adapta...
jowea 3y ago
Is my memory fooling me but weren't the first ads already highly obnoxious? Like ads that popup a new window or were flashing and stuff?,
- solardev 3y ago
  Yeah, it's true, a lot of the early DoubleClick ads were atrocious popups and tower banners with animated GIFs and fake marquees

freedomben 3y ago

I'm ~40 and was inundated with ads most of my life, but I still hate seeing ads. I'm more tolerant on a sports game or something for some reason, but still hate it with a passion. I pay for lots of things so I don't have to see ads. Paramount Plus started showing me ads when I paid for premium, so I cut them off. Meanwhile many people younger are a lot more tolerant. I think it really comes down to your personality and personal mental state, and maybe what you're used to already (which can change in the short term).

amerkhalid 3y ago

It has been so long since last I saw any ad on TV/videos that when I subscribed to YouTube TV a few months ago, watching ads made me nostalgic. I told my wife that I was really enjoying these ads. But after about a week it got really annoying. Now debating if it is worth keeping.

solardev 3y ago
Lol, you're every marketer's dream! Or were, anyway.
- amerkhalid 3y ago
  Lol, I was actually defending ads. Like ads are perfect for taking a break to grab snacks or use restroom. Also ads provide pretty good stopping point, we are not as much binge watching TV as when on Netflix. Even when you can forward ads, it still makes you get out of the show into the real world and you realize how much TV you have been watching. Maybe Ad industry should promote these benefits, so people will hate ads less.

zem 3y ago

I'm in my 40s but I grew up in Dubai, where the tv station (there was only one each for English and Arabic content!) only showed ads between shows. I basically gave up on tv after coming to the US - there is no way I can ever get used to ads in the middle of a show.

DoesntMatter22 3y ago

I'm 41 and watch the nfl with my dad. I try to explain that we can just record it and wait 40 minutes and watch the whole thing with no commercials. Nope. He wants to look up game stats without getting spoiled and needs frequent smoke breaks. It's nearly unbearable for me. I only stick it out because he's 76

pests 3y ago
I agree with your dad. Ever have a favorite TV show release an episode and then you have to avoid Facebook and Twitter so you don't get spoiled?
- DoesntMatter22 3y ago
  It's not so much that it's that he wants to follow the game as it goes as far as stats go. How many completions, ints, etc. For me I don't care so I just don't watch the game for 30 minutes or so and that's perfect. But there is no way to do what he wants without watching in real time. Miserable though for me.
  - pests 3y ago
    Stats is the game, for some.

icelancer 3y ago

It blows my mind how many of my employees and co-workers don't have uBlock Origin or even ABP installed. I'm 40 years old and have had an adblocker installed for as long as they've been around, and I'd guess over half of the mid-20 year old developers, analysts, content creators, and customer service people who work for me have never heard of it or used an adblocker. Not sure how you survive the Internet these days without one.