I agree, if I could uncheck a box that says “coloring” when buying food, I would uncheck that every time. The only issue I have is that we don’t live in a world

I agree, if I could uncheck a box that says “coloring” when buying food, I would uncheck that every time. The only issue I have is that we don’t live in a world where that is possible, and food dyes inhabit anything that is wrapped in plastic. It’s very much a “take it or leave it” deal and increasingly more often, I leave it. I suspect that a major problem is the fact that everything is focus group driven and when given the choice between a frozen drink dyed red with beet juice and the same drink dyed neon red with food dyes, people will gravitate towards the neon red drink because that’s what we’ve been conditioned to believe is higher quality.