Amazon hasn’t updated their privacy policy to acknowledge that they’re subject to CRPA, but any California resident may now demand that Amazon stop profiling th

Amazon hasn’t updated their privacy policy to acknowledge that they’re subject to CRPA, but any California resident may now demand that Amazon stop profiling their Kindle tracking data. Specifically: > SEC.14.1798.140 (ae) Sensitive personal information means: (1) personal information that reveals (D) a consumer’s racial or ethnic origin, religious or philosophical beliefs, or union membership; and (2) (C) personal information collected and analyzed concerning a consumer's sex life or sexual orientation. > SEC.14.1798.121 (a) A consumer shall have the right, at any time, to direct a business that collects sensitive personal information about the consumer to limit its use of the consumer’s sensitive personal information to that use which is necessary, [except] (d) Sensitive Personal information that is collected or processed without the purpose of inferring characteristics about a consumer [which] is not subject to this Given those two clauses, it is apparent how to construct the necessary customer service request in order to require compliance: “I am exercising my rights under CRPA 14.1798.121(a) as a California resident to require Amazon to limit your use of my sensitive personal information to only those uses necessary to deliver service. My Kindle reading and tracking data, as seen in my data request report, is sensitive personal information as described by CRPA 14.1798.140(ae) sections (1)(D) and (2)(C), revealing both my religious and philosophical beliefs and concerning my sex life and sexual orientation. Please confirm to me in writing either that Amazon has ceased processing of my sensitive Kindle personal data for non-necessary purposes unrelated to the delivery of Kindle purchases to Kindle devices, or that Amazon does not infer characteristics about individual consumers from sensitive personal information collected from Kindle devices.” Consider also filing a complaint with the CRPA enforcement arm noting that Amazon hasn’t acknowledged the CRPA and that you’re taking steps to require their compliance, and update them if/when Amazon either complies refuses, or contests your interpretation: https://oag.ca.gov/contact/consumer-complaint-against-business-or-company https://oag.ca.gov/contact/consumer-complaint-against-busine... (I am not your lawyer, this is not legal advice.)