The Economist has a highly focused strategy on appealing to particular demographics - high language comprehension skills help position it in the high-value part

The Economist has a highly focused strategy on appealing to particular demographics - high language comprehension skills help position it in the high-value part of the market. It's obviously working, last time i checked it was making huge market share gains and profitability precisely because it was focusing on 5% of the world's richest people, not the local or bulk. I read it every week and it is very well written. don't confuse that with believing what it says - in today's lingo, it's definitely a 1%er...