People want another option, but the problem is that different people want different things from this new option, so I don't think a single third major party is

People want another option, but the problem is that different people want different things from this new option, so I don't think a single third major party is going to be feasible any time soon. There are already a bunch of minor parties out there. For example libertarian party and green party, but their ideologies are polar opposite and they never get any significant results.