Pretty much all of the other car companies have managed to settle on rather generic[0] names for their level 2-3 autonomy implementations: Ford BlueCruise, GM S

Pretty much all of the other car companies have managed to settle on rather generic[0] names for their level 2-3 autonomy implementations: Ford BlueCruise, GM Super Cruise, BMW Driving Assistance Professional, Mercedes Drive Pilot (the first certified level 3 system in the US), Toyota Safety Sense 3.0, Rivian Highway Assist, etc. The names all imply that the car is doing something to help you drive, but none of them imply further meaning about their capability or even suggest anything about their autonomy. Tesla is pretty much the only company to embrace names--Autopilot, and later, "Full Self-Driving"--that come loaded with cultural and linguistic meaning. Doing so allowed Tesla to borrow the excitement and prestige of future developments: look not so much at where we are, but where we're going and how some small pieces of that future are there in the current system. Which worked great for their marketing efforts, but didn't do so well in educating drivers about what their cars were actually capable of or doing. Anyhow, the SAE eventually developed a taxonomy with six levels of driving automation, which were later adopted by the Department of Transportation.[1] It's not a perfect taxonomy, but it does illustrate that autonomy is a spectrum. But it's definitely intended more for the industry and regulators rather than consumers; if a car has "level three conditional automation" systems, that needs additional context to be useful to consumers. 0. https://www.consumerreports.org/cars/car-safety/active-driving-assistance-systems-review-a2103632203/ https://www.consumerreports.org/cars/car-safety/active-drivi... 0. https://www.nhtsa.gov/technology-innovation/automated-vehicles-safety https://www.nhtsa.gov/technology-innovation/automated-vehicl...