I expected something different: whether the product that someone develops should be innovative or not. Rather the author writes about the underlying technology

I expected something different: whether the product that someone develops should be innovative or not. Rather the author writes about the underlying technology that is innovative or not. Neither of these two need to be innovative IMHO. Technology should enable us to do something useful. Or translated into business terms, it should be a profitable business as profit is a proxy of how useful a product or service is to people.