There don't appear to me any real technical challenges to social media. How do you attract a large audience and how do you moderate content to keep that audienc

There don't appear to me any real technical challenges to social media. How do you attract a large audience and how do you moderate content to keep that audience around. So it comes down to marketing and moderation. Vertical video was a real innovation, but all platforms adopted it pretty quickly. Advertising and the associated data mining is the most efficient business model for social media. Nothing else comes close. The biggest problem for me since the advent of X has been the diaspora: my people are on Spill, Mastodon, Threads, Instagram, and Bluesky. They used to all be on Twitter. The two features I want: world class moderation and all my people in one place.