Or to put another way, the LA dodgers have been until now undercharging for their broadcast rights. This change is clearly really bad for the cable companies,

Or to put another way, the LA dodgers have been until now undercharging for their broadcast rights. This change is clearly really bad for the cable companies, and I'm surprised they haven't started charging their customers for such premium programming. If they don't, the non-watchers who are effectively subsidizing the watchers will slowly flee, further driving up cable prices..