Apple sells a very enticing mix of feeling and product, the good old Jobs distortion field. They always had an enormous influence on what's cool, what's premium

Apple sells a very enticing mix of feeling and product, the good old Jobs distortion field. They always had an enormous influence on what's cool, what's premium, what you should want, what's the baseline, etc. And it's entirely possible that they got to the point that they are now saying pro stuff is cool. Even is 99.x % of users won't really use it.