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At least one of the claims in the suit[0] asserts that it's lower vacancy that lessers want: As a former industry executive explained, the market structure i
by Varriount 3y ago
At least one of the claims in the suit[0] asserts that it's lower vacancy that lessers want:
As a former industry executive explained, the market structure is "a classic prisoners’ dilemma." Since residential real estate is a perishable resource (if a unit sits vacant for a month, a Lessor can never monetize that lost month of rent), Lessors favored a strategy of keeping "heads in the beds," a term for offering sufficiently attractive lease pricing to maximize physical occupancy levels in multifamily residential real estate properties. Thus, that industry executive opined, while all Lessors "would be better off limiting their rent reductions [discounts]," if any Lessor "lower[ed] their rents while the others don’t, then that [Lessor] would outperform"
I'm personally doubtful as to how intentional the collision actually is/was, but intentional or not, it would still have negative effects from renters' points of view.
EDIT: Nevermind, it's likely intentional:
As one Lessor explains, while "we are all technically competitors," RealPage "helps us work together," "to work with a community in pricing strategies, not to work separately."
And wow:
One Lessor said that the net effect of raising rents and “pushing people out” of the residential real estate leases they could no longer afford, was “10 million in income.”
[0] https://www.hausfeld.com/media/550bhzyp/realpage-complaint-filed.pdf https://www.hausfeld.com/media/550bhzyp/realpage-complaint-f...