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Sure, ads suck. But it's not hard to imagine special deals/discounts only being targeted to specific audiences by age and gender.
by hn_throwaway_99 3y ago
Sure, ads suck. But it's not hard to imagine special deals/discounts only being targeted to specific audiences by age and gender.
- shiroiuma 3y agoI imagine some demographic groups are probably more lucrative to advertise to, for various reasons (e.g., they have more money to spend, tend to spend more, etc.). So the less-lucrative demographics will accordingly be cheaper, which would appear to be a "discount". To go back to old-fashioned on-air TV, the ad slots after midnight were, I'm sure, much cheaper than the ones during prime-time.