Kind of interesting legal argument here. Instead of setting up an ad as a “cost” to use the service, the opportunity for a discount from an ad could be construe

Kind of interesting legal argument here. Instead of setting up an ad as a “cost” to use the service, the opportunity for a discount from an ad could be construed as a benefit or advantage. If that advantage is only given to certain classes, that seems to be discriminatory under this California law. CA courts have ruled that “ladies’” discounts are discriminatory[1] under this law. This seems similar except instead of explicitly marketing it publicly as “men’s discount on insurance”, the discount is secretly only being offered to men or certain ages. https://law.justia.com/cases/california/supreme-court/3d/40/24.html https://law.justia.com/cases/california/supreme-court/3d/40/...