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This law is an EXAMPLE of the higher cost of doing business in the EU. Assuming it costs more to provide this extra level of warrantee service, Apple will just
by glenra 15y ago
This law is an EXAMPLE of the higher cost of doing business in the EU.
Assuming it costs more to provide this extra level of warrantee service, Apple will just have to raise the price even more for EU customers than they already have. There's no net benefit to consumers. In fact, consumers are probably on average worse off for the existence of this law and laws like it. There is a positive ROI only for the very brief period before the new policy get priced in.
- rmk2 15y agoYes, seriously. Those damn socialists with their securities and trying to not let companies roam completely freely, disregarding laws at will. They should know better than to weaken our glorious leader capitalism and deserve to pay dearly for it! It's the customer's own fault for actually trying to secure some rights, so the companies are perfectly right in arbitrarily raising prices, and I request these companies to raise the prices even further, to give them Europeans a better taste of what power the modern supra-national company holds! It is a pity though. The richest company in the world, that does not know what to do with all its riches, has to subject itself to the same laws everyone else has to. Better raise the prices, because by no means have they gained profit from misleading customer into purchasing additional services, right? "What, we have to abide to the law? Well, that will lower our profit margins, better raise prices so we can make the same profit, only this time without actually evading legislation."
- dchest 15y agoThis law makes sellers distribute the price of replacements for defective products evenly among all consumers. The alternative is to make unlucky consumers pay more, and the lucky ones pay less. I think it's a good law.
- orangecat 15y agoThe alternative is to make unlucky consumers pay more, and the lucky ones pay less. The alternative is to allow consumers the choice to buy an extended warranty or not.