I don't understand what it is about Palatino that people find attractive; it looks ugly as shit to me. I've cycled through most of the fonts available in LaTeX

I don't understand what it is about Palatino that people find attractive; it looks ugly as shit to me. I've cycled through most of the fonts available in LaTeX (and beyond, with XeTeX), and always end up reverting back to lmodern. I guess it is a matter of taste.