I agree that novel technical choices are often conflated with innovation over eagerly. My experience is that in learning the lesson that these things are differ

I agree that novel technical choices are often conflated with innovation over eagerly. My experience is that in learning the lesson that these things are different many people over correct and assume that novel technical choices are only ever resume padding or useless hype. There are no silver bullets and the only way to get an order of magnitude improvement is iterated marginal improvements. That something is at best a marginal improvement shouldn't be taken for a lack of innovation.