Piracy is depriving the content owner the value of their creation. I don't understand how people justify piracy vs just not watching the content. It is clear

Piracy is depriving the content owner the value of their creation. I don't understand how people justify piracy vs just not watching the content. It is clear there is value derived by watching (or you wouldn't consume the content), and you are not paying the owner, you are in fact taking from the owner.