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It's employee driven in collaboration with Odense University Hospital. It's part of a study, so handing out lego sets to every hospital on the planet with an MR
by martin8412 3y ago
It's employee driven in collaboration with Odense University Hospital. It's part of a study, so handing out lego sets to every hospital on the planet with an MRI machine just doesn't make sense.
The sets are assembled by volunteer Lego employees with bricks provided by Lego.
- bena 3y agoYes, I was pointing out that the second layer is kind of close to the surface as well. The surface layer is that Lego is providing sets to hospitals. Which is nice. The second layer is that they're just giving them out to 300 hospitals. Which seems stingy considering Lego's revenue. The next layer is that it is an employee driven collaboration with other entities to conduct a study to see how to best construct and use these sets to put kids at ease. Which is more complex.
- littlestymaar 3y agoThe problem doesn't come from the fact that they're making a study or that it is employee-driven. It's that it's being co-opted as a marketing campaign with this publication. Nobody forced them to write such a PR piece, nor to write it in this way making grandiose claims about being a game-changer and being distributed worldwide. When you use such a title “The LEGO Foundation to donate LEGO® MRI Scanners to hospitals globally” for an employee-driven initiative that merely involves 600 LEGO sets, your marketing is a shame.