Reporters love doing this, and I agree with you, it's always for pure clickbait value. I mean, when a company swings from a profit to a loss (which happens all

Reporters love doing this, and I agree with you, it's always for pure clickbait value. I mean, when a company swings from a profit to a loss (which happens all the time), you rarely see a headline "Profits fell 240%!" because reporters know that would be a confusing way to write it, and it would really call out how dumb it is to use change in profit in the headline.