> Companies take this into account w/r/t their margins when advertising a euro price that applies to all euro countries. Or they just recalculate the price ba

> Companies take this into account w/r/t their margins when advertising a euro price that applies to all euro countries. Or they just recalculate the price based on you shipping info. It would be rather absurd to expect companies to just “account” for an up to 7% difference in tax rates between different countries. > TV here in the US many ads are hyper localized While there are many local channels in some states the tax rate might even differ between counties or towns. > The real reason the full price including taxes isn’t used is because companies can make it look cheaper without hurting their margins, thus draw in more customers. Conjecture. Also you’re assuming that most people are incapable of doing basic math.