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I get it. This is a smaller set, around 500 pieces, so a retail value of about $50 US. So you're looking at an outlay of about $30,000. Which isn't a lot for t

by bena 3y ago

I get it. This is a smaller set, around 500 pieces, so a retail value of about $50 US. So you're looking at an outlay of about $30,000. Which isn't a lot for the most popular toy brand on the face of the Earth. Lego could probably afford to provide a Lego MRI for every MRI machine on the face of the Earth and not break the bank. HOWEVER. This does look to be an employee-driven initiative. And I don't mean it's something chaired by an employee, I mean a dude in Billund just did this. Then brought it to management for expansion. And it's only a single part of Lego's Learning Through Play - (https://learningthroughplay.com/ https://learningthroughplay.com/) program, so it's possible this is like the extent of this project's budget.

martin8412 3y ago
It's employee driven in collaboration with Odense University Hospital. It's part of a study, so handing out lego sets to every hospital on the planet with an MRI machine just doesn't make sense. The sets are assembled by volunteer Lego employees with bricks provided by Lego.
- bena 3y ago
  Yes, I was pointing out that the second layer is kind of close to the surface as well. The surface layer is that Lego is providing sets to hospitals. Which is nice. The second layer is that they're just giving them out to 300 hospitals. Which seems stingy considering Lego's revenue. The next layer is that it is an employee driven collaboration with other entities to conduct a study to see how to best construct and use these sets to put kids at ease. Which is more complex.
  - littlestymaar 3y ago
    The problem doesn't come from the fact that they're making a study or that it is employee-driven. It's that it's being co-opted as a marketing campaign with this publication. Nobody forced them to write such a PR piece, nor to write it in this way making grandiose claims about being a game-changer and being distributed worldwide. When you use such a title “The LEGO Foundation to donate LEGO® MRI Scanners to hospitals globally” for an employee-driven initiative that merely involves 600 LEGO sets, your marketing is a shame.

by bena 3y ago

martin8412 3y ago

It's employee driven in collaboration with Odense University Hospital. It's part of a study, so handing out lego sets to every hospital on the planet with an MRI machine just doesn't make sense. The sets are assembled by volunteer Lego employees with bricks provided by Lego.

bena 3y ago
Yes, I was pointing out that the second layer is kind of close to the surface as well. The surface layer is that Lego is providing sets to hospitals. Which is nice. The second layer is that they're just giving them out to 300 hospitals. Which seems stingy considering Lego's revenue. The next layer is that it is an employee driven collaboration with other entities to conduct a study to see how to best construct and use these sets to put kids at ease. Which is more complex.
- littlestymaar 3y ago
  The problem doesn't come from the fact that they're making a study or that it is employee-driven. It's that it's being co-opted as a marketing campaign with this publication. Nobody forced them to write such a PR piece, nor to write it in this way making grandiose claims about being a game-changer and being distributed worldwide. When you use such a title “The LEGO Foundation to donate LEGO® MRI Scanners to hospitals globally” for an employee-driven initiative that merely involves 600 LEGO sets, your marketing is a shame.