I applaud Dan North for engaging with these McKinsey clowns, although it might have been better to ignore their report altogether. I fear that once again we'll

I applaud Dan North for engaging with these McKinsey clowns, although it might have been better to ignore their report altogether. I fear that once again we'll see that what gets focus inevitably grows. The problem is McKinsey's Developer Productivity report aims at The Market for 'Lemons' [1]: C-level decision makers that lack the technical acumen and understanding to decide on developer productivity. While you might say: neither does McKinsey, there is a clear desire to trade uncertainty for meaningless numbers that pretend to offer certainty. And so CEOs read this or hire consultants to conjure the "facts" for them. [1] https://en.wikipedia.org/wiki/The_Market_for_Lemons https://en.wikipedia.org/wiki/The_Market_for_Lemons