Regarding your original title of: "Our Business Model Repel's Our Customers... Tips?" How much of your business model relies on people converting from your web

Regarding your original title of: "Our Business Model Repel's Our Customers... Tips?" How much of your business model relies on people converting from your website? If it is a substantial number: As part of your audience (a developer) I can divulge my first impression of your site. It is that I have no idea what your website does, and I won't give you my e-mail address to find out. Some solutions: 1) Explain with both sufficient and few words what it is your website does. Use pictures if you need to. 2) Allow me to explore your website risk-free, or in other terms, without requiring any information of me. 3) Try further to persuade me to try your product through marketing ploys such as free things, empty promises, etc.