It's not about recovery. The company wants to do the pricing. If they have to sacrifice a few CEO's to warm people up to idea then so be it. Companies don't wal

It's not about recovery. The company wants to do the pricing. If they have to sacrifice a few CEO's to warm people up to idea then so be it. Companies don't walk away from this stuff. Developers need to have a big think and should be managing their risk and exposure to potential price shocks like this to ensure their own viability.