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by trying to create products to compete with the iPhone, blackberry has essentially conceded that their brand is inferior to the iPhone.. Wait, What? How is c
by jmackinn 18y ago
by trying to create products to compete with the iPhone, blackberry has essentially conceded that their brand is inferior to the iPhone.. Wait, What?
How is competing at all the same as conceding? The opposite is true in fact, not competing is conceding. RIM is going after a market of people that enjoyed their Blackberry's but loved the 'trendy appeal' of the touch screen iPhone. This doesn't mean that the people who want an actual keyboard can no longer use a Blackberry. They can stick with the Bold, which I'm sure will not be the last real keyboard phone that RIM ever makes. The Storm will serve to keep plenty of already existing customers from switching to the iPhone or G1 because they like the Blackberry system, or it's standard for their companies. It will also likely drive new customers who want the professional appeal of a Blackberry with but still dream about the iPhone. In plenty of industries iPhone's are regarded as a tech toy, not a business tool.
RIM has also already deviated from the full keyboard with the introduction of the Pearl, which was targeted as a more consumer phone to compete with Motorola and Nokia and this has been a great success.
- flashgordon 18y agoi am sorry.. i wasnt clear there.. you are right competing doesnt mean conceding defeat... but its the way you do it.. my only point was that the range of products that RIM brought out were more along "me too" line rather than ones of true innovation... here i was talking purely about the bold and the storm lines... agree pearl is no way in direct competition with iphone or any where close but i was only referring to blackberry's response with its bold and storm lines... but having said that it can be argued that if the market demands iPhone-like phones then creation of a new brand (ie with the storm and bold) may be an answer...