Worst thing was that they had a collection of pre-made FAQs that proudly confirmed all the worst ways to understand the changes and actually left no real path f

Worst thing was that they had a collection of pre-made FAQs that proudly confirmed all the worst ways to understand the changes and actually left no real path for "misunderstood what we meant". This whole stunt was a painful communications nightmare but also the rude asymmetric breaking of trust that most people saw in it. So, this final step was needed for cleaning up that mess (and it still might need some detail work, if one looks at that apology interview), no matter how deeply strategic one wants to look at firing a CEO.