5 ms·

And it will fail again. Companies that target indie creators really don't fit into the VC model. Their customers will riot every time they try to maximize profi

• kibwen 3y ago
  Unity, like every other shitty tech company these days, is just an ad company. Their customers are ad purchasers, not game devs.
  • wongarsu 3y ago
    But just like Google has to make sure you keep searching on google.com and keep watching youtube, Unity has to make sure people keep playing Unity games, which requires people to make Unity games. You can't sell ads when you don't have anywhere to put them.
    • telchior 3y ago
      Arguably, Unity could survive without the game engine -- they just need to survive the consolidation of the mobile ad business. Many companies already used Unity Ads without using Unity engine, even moreso after the acquisition / near merger with Ironsource. That acquisition was entirely about staying a step ahead of the consolidation wave, and nothing to do with the engine. Of course, while that idea may be arguable it's also absolutely idiotic. But I won't be at all surprised if Unity continues to steer in that direction, especially now that the Ironsource people comprise a large part of the company.
• golergka 3y ago
  Unity is mainly targeting mobile games studios, who are certainly not indie creators, but are pretty big companies themselves. I don't think that indie game developers who release games on steam make up a significant portion of their income.
• grotorea 3y ago
  But what class of customer doesn't riot when they try to maximise profits?