Yes, as I was reading their various descriptions of the device, I started to think "wait, is this just a whole-house surge protector?" ...and sure enough, they

Yes, as I was reading their various descriptions of the device, I started to think "wait, is this just a whole-house surge protector?" ...and sure enough, they come right out and state "The EMP Shield is one of the World’s fastest whole home surge protectors" right on the main page of their site. Call me a pawn of big business, but I'd much rather pay $200 or less for a whole house surge protector made by a respected electrical equipment manufacturer than almost $400 for one made by a company that ladles grandiose claims about nuclear weapons over their product. I'm at a loss how they managed to convince anyone into thinking they were going to employ 1000 people, or do anything related to chip manufacturing.