Exactly. And such job postings also create negative effect. I'm a designer/engineer hybrid and some of my designer friends cringe when they see "we want unicorn

Exactly. And such job postings also create negative effect. I'm a designer/engineer hybrid and some of my designer friends cringe when they see "we want unicorn designer who can manage everything" postings. Because: 1.It shows founding team has no design experience, which means designer's voice can be undermined (which is the major gripe for lot of designers) 2. Founding team has no clue about what they want to do on product design As saying goes, if you are not technical then god help you to hire rockstars engineers on your startup. Same can be said, if your founding team lacks design talent/experience then it will be hard for you to hire ninja designer. Tip: Ask your designer friends to help you out with hiring other designers if you lack design talent in founding team. From wording of your job posting to portfolio reviews.